The iPhone 12 mini looks like a bust — here's why

2020-12-12 11:52:25


UFC 256 start time, TV schedule for Deiveson Figueiredo vs. Brandon Moreno – MMA Fighting Second stimulus check update: Congress may vote on $1,200 payment. Here’s the latest. – NJ.com Get the latest on Wednesday’s snowstorm | Weather | wfmz.com – WFMZ Allentown Shia LaBeouf suits up in a jacket for his morning run… after his ex FKA twigs sues him for abuse – Daily Mail AstraZeneca to Buy Alexion Pharmaceuticals for $39 Billion. What to Know. – Barron’s Allegheny County reports nearly 1200 new coronavirus cases; 2 deaths – TribLIVE Thousands of Trump supporters rally in DC to protest election before Electoral College formalizes Biden’s win – USA TODAY Trump supporters turn out in DC to back president, protest election results | TheHill – The Hill Driver arrested after plowing into New York City protesters, injuring 6 – NBC News Florida Gators star Keyontae Johnson collapses on court, in critical but stable condition – ESPN Covid-19 Live Updates: Up to 300,000 Cases Are Traced to Boston Biotech Conference – The New York Times Armenians, Azerbaijan trade blame over breach of peace deal – The Associated Press CD Projekt bosses reportedly tell staff they will get their full bonuses despite Cyberpunk 2077’s buggy launch – Eurogamer.net Rising Latino voters could be force in Georgia Senate races – Associated Press Lil Wayne Pleads Guilty to Federal Weapons Charge – Rolling Stone John Cornyn accused of “partisan stunt” over “hypocrisy” on Biden administration picks – Salon Coronavirus vaccine, pro-Trump DC rally, Army-Navy game: 5 things to know this weekend – USA TODAY Pfizer-BioNTech using Andover, Massachusetts play key role in making newly authorized COVID-19 vaccine – WCVB Boston Zodiac Killer cipher is cracked after eluding sleuths for 51 years – Ars Technica 146 care facilities report COVID-19 outbreaks as Iowa surpasses 255,000 cases – KCCI Des Moines Critics of Electoral College push for popular vote compact – The Associated Press Wisconsin Supreme Court in rare Saturday session for Trump election case – Chicago Tribune

It’s no secret that phones have been getting bigger over the years, and for those that miss the days of compact handsets that don’t scrimp on power, the iPhone 12 mini is a revelation, packing all the power of the regular iPhone 12 into a dinky 5.4-inch frame.

Unfortunately, for fans of this design philosophy, it appears they’re in the minority. According to analysts from Wave7 Research, the iPhone 12 mini is struggling to sell compared to its siblings.

According to PCMag , Wave7’s research shows that the iPhone 12 mini accounts for just 4-5% of sales at the major carriers, compared to 24-33% for the regular iPhone 12 despite the additional $100 cost involved. According to interviews with sales reps at stores, the mini handset had the “softest demand” with people instead opting for larger screen devices.

This matches the findings of another company, Flurry Analytics . According to the company’s research, launch week activity of the iPhone 12 saw the US install base hitting 0.94% for the iPhone 12 Pro Max , 0.40% for the iPhone 12 Pro and 0.41% for the iPhone 12, but just 0.12% for the iPhone 12 mini.

One possible reason for this is that iOS fans who want something more pocketable already have an alternative. The 2020 iPhone SE isn’t as powerful as the iPhone 12 mini, and nor does it offer 5G connectivity, but it offers a compact design and crucially comes in at $300 cheaper. Perhaps the main appeal of a smaller phone for most people was saving money, and if that’s the case, then why wouldn’t they go ahead and save even more?

This may go some way to explaining why the market for smaller phones with top specs is so limited. If even Apple and its huge selling power can’t drum up significant consumer interest, then what hope for any Android handset manufacturer that isn’t Samsung? And it’s not like Samsung has any diminutive Android flagships, either – the smallest current Galaxy S or Note device is a pocket-unfriendly 6.2-inches across .

It’s a real pity, because we are big fans of the smallest iPhone 12. As our iPhone 12 mini review explains: “In a way, it really is the most impressive member of the iPhone 12 lineup, because it does everything the larger, more expensive models do, but amazingly fits all that capability into an impossibly small frame.”

Alas, if early sales figures hold, it seems like this technical marvel isn’t wowing buyers in the same way.

Today’s best airpods deals

Apple EarPods with Lightning…

Apple AirPods with Charging…

View Similar Amazon US